COMING VERY SOON!
With the highly anticipated launch of a new Drop coming very soon, it felt like the perfect time to refresh the DropWorks branding across the entire portfolio.
The updates to the overall look & feel better reflects the modernity and high quality values that are synonymous with the DropWorks brand, and will further pave the way for long-term success. Please bear with us as we transition over, you may see some of our old branding co-existing with the new, but the team are working hard to get our new identity out there for all to see!
You can expect:
MORE SUSTAINABLE : British-made packaging made from recycled materials with a reduced carbon footprint.
A BRAND NEW LOGO: The refreshed logo and signifier embodies the brand’s commitment to quality, precision and modernity, featuring clean lines and a contemporary design that is both timeless and memorable.
VIBRANT PERSONALITY : the same fresh, modern and dynamic brand as before! Bright colours and a feeling of energy remain as we continue to disrupt the category! We have chosen to do this in a more targeted and precise way to communciates the quality of the liquid that is inside the bottle.
CRAFT AT THE FOREFRONT : visuals of the DropWorks Distillery and stills proudly tell the story of how all DropWorks Rums are made from scratch in Britain, at the DropWorks Distillery. Other elements such as foil finishes also nod to this.
CONSISTENCY IN BRANDING: a cohesive look and feel aids navigation throughout the range, to help everyone easily find a Rum they can enjoy.
We hope you love the new look as much as we do! We can’t wait to share more with you soon.